KeenanDirect Ready for Health Care Insurance Open Enrollment Starting November 1

TORRANCE, Calif. – October 27, 2016 – Keenan, the largest privately held insurance brokerage and consulting firm in California, announced its KeenanDirect certified agents are anticipating a busy 2017 Open Enrollment period as consumers have more questions than ever about rising rates and health care plan options in 2017.

KeenanDirect provides health insurance enrollment assistance for California individuals, families and businesses. In advance of the 2017 Open Enrollment period, the firm has increased the number of agents and bilingual staff available to provide expert health care plan guidance to consumers at no extra cost.

Beginning on Nov. 1, 2016, and ending on Jan. 31, 2017, Open Enrollment is the designated time period in which Californians can sign up for health care coverage for the upcoming calendar year. However, to change plans or find a new plan in which coverage begins on Jan. 1, 2017, consumers must enroll by Dec. 15, 2016.

“With an expected double-digit rise in premiums next year, it is more important than ever for consumers to explore their many options for affordable health care coverage in 2017,” said Sam Cole, Vice President, Individual and Small Group at Keenan. “KeenanDirect provides expert guidance to help consumers through the often daunting process of comparing plans and finding the one that best meets their needs and budget. We can also help determine if they qualify for a federal subsidy. Best of all, this service is provided at no additional cost to consumers.”

KeenanDirect is a one-stop shop for consumers looking to renew their coverage or get coverage for the first time for their family or small business. There are many new options available this year, including Out of Pocket Protection Plans that are designed to help consumers manage their health care costs.

“Many Californians are concerned about rising health care costs,” continued Cole. “But if you don’t have health insurance, you could face a tax penalty. That’s why it is so important to take advantage of the Open Enrollment period to find a plan that works for you.”

Keenan currently serves more than 250,000 Californians for their health care. For enrollment assistance and plan guidance, consumers should call KeenanDirect at 855-653-3626 between 8 a.m. and 6 p.m. (PST) Monday through Friday, or visit


About Keenan
Founded in 1972, Keenan is a top-25 largest insurance consulting and brokerage firm in the U.S. and the largest independent broker in California. Keenan is dedicated to providing superior insurance products and services to schools, community colleges, healthcare organizations and municipalities for employee benefits, health benefit management services, workers’ compensation, risk management, and property and liability. With headquarters in Torrance, CA, Keenan has a staff of more than 700 insurance specialists and branch offices in Riverside, San Clemente, Oakland, San Jose, Rancho Cordova, Redwood City, Pleasanton and Eureka. For more information, call 800-654-8102 or 310-212-3344, email or visit