KeenanDirect Executive Receives NAHU Soaring Eagle Award for KeenanDirect Service as Covered California Rate Increases Are Unveiled

TORRANCE, Calif. – July 28, 2016 – Keenan, the largest privately held insurance brokerage and consulting firm in California, has announced that Sam Cole, the firm’s Vice President for its KeenanDirect service, has received a prestigious Soaring Eagle Award from the Leading Producers Round Table (LPRT) of the National Association of Health Underwriters (NAHU). This is Cole’s 20th year being recognized by NAHU as a Lifetime and Qualified sales leader in the LPRT program, representing a major milestone in a career of achievement and commitment to excellence.


Keenan VP Sam Cole received the Soaring Eagle Award in recognition of the firm’s KeenanDirect insurance service for individuals, families and small businesses.

KeenanDirect provides individuals, families and small businesses throughout California with health, life, accident and additional insurance programs. The foundation of KeenanDirect is helping people navigate the multitude of choices in today’s health insurance marketplace. This important consultative service is available at no cost to help find the right coverage for their specific needs. KeenanDirect provides one-stop access to all major carriers and health insurance plans available in California, including those through the Covered California exchange as a Covered California Certified Insurance Agent.

Making an educated decision on health insurance is more important than ever with the announcement of anticipated Covered California premium increases ranging from single digits up to nearly 24 percent for policies starting in January 2017. Those increases vary significantly by region, with 11 different plans available.

“KeenanDirect is designed to help folks understand and respond to a rapidly changing health care marketplace that continues to evolve,” said Cole. “It’s imperative that people get the assistance they need in finding the insurance option that’s right for them. And that assistance will be especially significant as these expected premium increases take effect. We are pleased to be able to provide a service that can make a very tangible difference in their lives.”

The medical premium increases have been attributed to a variety of factors, including steep rises in specialty drug prices, limited competition among hospitals in some areas, higher hospital prices and limited managed care. A portion of the cost increases may be offset by individual tax credits for some people. KeenanDirect provides services in evaluating coverage and determining eligibility for premium assistance at no cost to the consumer.

The Soaring Eagle Award is the highest honor given by LPRT to recognize NAHU members who have achieved the greatest success in demonstrating exceptional professional knowledge and outstanding client service. The award was presented at the NAHU Soaring Eagle Symposium in late June in Albuquerque, New Mexico.

Headquartered in Washington, D.C., NAHU represents 100,000 professional health insurance agents and brokers who provide insurance for millions of Americans.

For information on Keenan insurance brokerage and consulting programs, visit To learn more about KeenanDirect, go to


About Keenan
Founded in 1972, Keenan is a top 25 largest insurance consulting and brokerage firm in the U.S., and the largest independent broker in California. Keenan is dedicated to providing superior insurance products and services to schools, community colleges, healthcare organizations and municipalities for employee benefits, health benefit management services, workers’ compensation, risk management, and property and liability. With headquarters in Torrance, CA, Keenan has a staff of more than 700 insurance specialists and branch offices in Riverside, San Clemente, Oakland, San Jose, Rancho Cordova, Redwood City, Pleasanton and Eureka. For more information, call 800-654-8102 or 310-212-3344, email or visit