Keenan and IMA Release “Wellness in the Workplace” Survey Results

TORRANCE, Calif. – April 12, 2016 – Keenan, the largest privately held insurance brokerage and consulting firm in California, and the Internet Marketing Association (IMA), one of the fastest growing professional business groups in the world, have released the results of their first “Wellness in the Workplace” survey.

The survey, conducted among IMA’s college-educated professional membership base, was designed to garner insights into employee attitudes toward corporate wellness programs in the workplace. The survey questions ranged from the importance of access to such programs (as both a current or prospective employee), the kinds of programs deemed most valuable, how well such programs are promoted for participation, how often they are used, and the use of wearable fitness tracking devices.

Highlights of the survey results include:

  • Approximately 60% of respondents believe it is “very important” that a company offer wellness benefits to employees (a full 87% indicated “important” or “very important”).
  • 82% said they would consider a company’s corporate wellness policy/benefits before joining a company.
  • “Reimbursement for gym membership” was the highest ranked corporate wellness initiative among respondents, followed by “Flexible spending accounts for child care, commuting, etc.” and “Stress reduction techniques.”
  • 54% of survey respondents have not used their company’s wellness offerings in the past 12 months.
  • Only 25% of respondents have completed a wellness survey at their current job.
  • 89% of respondents said they would participate in a company-wide fitness challenge/program to build team health/morale.
  • 34% of respondents use a wearable fitness tracking device, with 44% of those focusing their tracking on exercise.

“As thought leaders in the industry, Keenan is pleased to provide some insights for employers into the importance of wellness programs in the workplace among employees,” said Robin Rager, Ph.D., Director of Health Management of KeenanWell. “Clearly these programs are vital to both attracting and retaining employees, yet there is also room for improvement in terms of their promotion and participation levels in order to maximize effectiveness.

“Overall, the survey results highlight the incredible opportunity companies have to engage with their employees on health and wellness initiatives that can provide tangible benefits for both employees and their employers,” added Rager. “Maintaining a healthy workforce is not only critical in controlling a company’s health care costs, but it can also have a major impact on the performance, productivity and well-being of their employees.”

The survey’s data and conclusions are based on responses from over 60 participants. An infographic summarizing the results can be found here: //

Through its comprehensive array of employee health management consulting services and programs, KeenanWell is a solution by Keenan to help employers achieve and maintain optimal health and productivity for their workers, while creating and supporting a culture of wellness in their organizations.

For information on Keenan insurance brokerage and consulting programs, visit


About Keenan
Founded in 1972, Keenan is the 17th largest insurance consulting and brokerage firm in the U.S., and the largest independent broker in California. Keenan is dedicated to providing superior insurance products and services to schools, community colleges, healthcare organizations and municipalities for employee benefits, health benefit management services, workers’ compensation, risk management, and property and liability. With headquarters in Torrance, CA, Keenan has a staff of more than 675 insurance specialists and branch offices in Riverside, San Clemente, Oakland, San Jose, Rancho Cordova, Redwood City, Pleasanton and Eureka. For more information, call 800-654-8102 or 310-212-3344, email or visit

About the Internet Marketing Association (IMA)
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. For more information, visit