Keenan Engages Latino Affairs Veteran Laura Barrera To Guide New Latino Outreach Initiative

TORRANCE, Calif. – April 6, 2015 – Keenan, the largest privately held insurance brokerage and consulting firm in California, has announced that Laura Barrera, an expert in Latino affairs, has been engaged to help guide the firm’s new Latino outreach initiative.

“I am very excited to have the opportunity to assist a firm like Keenan, with such a longstanding commitment to serving communities in multi-dimensional ways, in its efforts to further strengthen its role in the Latino community,” Barrera said. “We will work together to build long-term relationships that will bring important benefits to small and large businesses, healthcare providers, public agencies, families and individuals.”

The initiative will comprehensively address all aspects of Keenan’s activities including its insurance programs and consulting services, strategic relationships, community service activities, internal infrastructure and employee training to deepen its involvement in the Latino community in ways that address specific needs to create tangible community benefits over the long term.

“As the fastest growing segment of the population in California, the Latino community offers Keenan significant potential in terms of both business development and community involvement,” noted Keenan Chief Strategy Officer, Henry Loubet. “Our firm has always been dedicated to having a positive impact across all aspects of the communities we serve. We look forward to Laura’s contribution to helping us achieve that goal.”

Barrera brings more than 20 years of experience and expertise in public and government relations, community development and media to her role with the Keenan Latino initiative. Highlights include roles as Statewide Outreach Special Assistant to State Controller John Chiang, Deputy Director of Civic Engagement for the National Association of Latino Elected and Appointed Officials, Community Affairs and Consumer Marketing Manager for the La Opinion newspaper, and Chief of Staff for Los Angeles Unified School District Board President Jose Huizar.

On the community development front, Barrera has served in various capacities with the Time Warner Cable Hispanic Advisory Board, East Los Angeles Community Corporation, First 5 Los Angeles, National Immigrant Welfare Implementation Collaborative, and Fair Housing Council of San Gabriel Valley.

She has also been a facilitator and speaker with programs including the East Los Angeles Small Business Initiative, AB 450 Access for Immigrant Students to Higher Education, and Hispanic Scholarship Fund Student/Parent Higher Education Access.

For information on Keenan insurance brokerage and consulting programs, visit


About Keenan
Founded in 1972, Keenan is the 17th largest insurance consulting and brokerage firm in the U.S., and the largest independent broker in California. Keenan is dedicated to providing superior insurance products and services to schools, community colleges, healthcare organizations and municipalities for employee benefits, health benefit management services, workers’ compensation, risk management, and property and liability. With headquarters in Torrance, CA, Keenan has a staff of more than 650 insurance specialists and branch offices in Riverside, San Clemente, Oakland, San Jose, Rancho Cordova, Redwood City, Pleasanton and Eureka. For more information, call 800-654-8102 or 310-212-3344, email or visit