TORRANCE, Calif. – Oct. 17, 2014 – Keenan, the largest privately held insurance brokerage and consulting firm in California, received an Internet marketing award at this year’s IMPACT14 conference in Las Vegas, sponsored by the Internet Marketing Association (IMA). The firm was an IMPACT14 Award winner for Best Use of Email for Internal Communications.
Keenan was recognized for its “Welcome to Keenan” enewsletter program. This innovative effort involves creation of nine emails distributed over a nine-week period to new hires. The messaging is designed to welcome and educate new company associates through a variety of content. Topics have included managing teams, the Keenan strategic positioning statement (or “elevator speech”), procedures and references for using social media, navigating the company intranet and corporate values.
“Internet marketing is integral to how we communicate with our clients and employees on a daily basis, and Keenan is proud to be recognized for our leadership in this area,” said Charlotte Doepker, Keenan Vice President for Digital Marketing. “We are committed to the ongoing education and engagement of our employees, and an effective internal communications strategy is just one way that we accomplish this goal.”
The IMA IMPACT14 conference was held at the Aria Resort and Casino in Las Vegas and attended by approximately 1,000 Internet marketing professionals. For more information on the association and the IMPACT14 conference, including videos, please visit www.imanetwork.org.
For information on Keenan insurance brokerage and consulting programs, visit www.keenan.com.
Founded in 1972, Keenan is the 17th largest insurance consulting and brokerage firm in the U.S., and the largest independent broker in California. Keenan is dedicated to providing superior insurance products and services to schools, community colleges, healthcare organizations and municipalities for employee benefits, health benefit management services, workers’ compensation, risk management, and property and liability. With headquarters in Torrance, CA, Keenan has a staff of more than 675 insurance specialists and branch offices in Riverside, San Clemente, Oakland, San Jose, Rancho Cordova, Redwood City, Pleasanton and Eureka. For more information, call 800-654-8102 or 310-212-3344, email email@example.com or visit www.keenan.com.
About the Internet Marketing Association (IMA)
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. For more information, visit www.imanetwork.org.